中国石油网消息：今年年初以来，陕西销售聚焦“稳油、增气、强非”协同发力，全力打好市场营销攻坚战，一季度油气总销量同比增长12.50%，利润同比大幅增长。

China Petroleum News: Since the beginning of this year, Shaanxi Sales has focused on the coordinated efforts of "stabilizing oil production, increasing gas output, and strengthening non-oil business", and has been vigorously fighting the marketing battle. In the first quarter, the total sales volume of oil and gas increased by 12.50% year-on-year, and the profit also saw a significant increase compared to the previous year.

精准施策稳份额，打好纯枪保卫战。陕西销售深耕客户、精准营销，实施“一客一策”开发策略，紧抓营销节点大力推广“昆仑e享卡”，深化异业合作，会员消费比例同比提升18%；构建“运行计划—经营分析—改进提升”的闭环管理机制，对标复盘、及时纠偏，吨油营销成本同比减少78.6元/吨，实现降本与增效双向发力、同向突破。

Targeted measures to stabilize market share, and launch a pure gun defense campaign. Shaanxi Sales has deeply cultivated customers and carried out precise marketing. They implemented the "one customer, one strategy" development policy, seized marketing opportunities to vigorously promote the "Kunlun e-Enjoy Card", deepened cross-industry cooperation, and the proportion of member consumption increased by 18% compared to the previous year. They established a closed-loop management mechanism of "operation plan - business analysis - improvement and enhancement", benchmarking and reviewing, promptly correcting deviations, reducing the marketing cost per ton of oil by 78.6 yuan/ton compared to the previous year, achieving a two-way effort of cost reduction and efficiency improvement, and achieving a breakthrough in the same direction.

创新驱动强非油，激活提质新引擎。公司紧扣“门店提质、全员攻坚、单品突破、线上直播”四大抓手，加快非油业务转型升级。

Strong innovation drives non-oil business, activating a new engine for improvement. The company focuses on four key approaches - "improving store quality, mobilizing all staff, breaking through individual products, and conducting online live broadcasts" - to accelerate the transformation and upgrading of its non-oil business.

将便利店标准化升级作为核心工程，一季度完成调改的门店收入与毛利实现双增长超10%。

By focusing on the standardization and upgrading of convenience stores as the core project, the revenue and gross profit of the stores that completed the renovation in the first quarter achieved a double growth of over 10%.

围绕五大核心品类部署攻坚竞赛，管理团队下沉一线疏通堵点，一季度非油毛利同比增长15.3%。

Aiming at the five core product categories, a competitive campaign was launched. The management team went to the front line to solve the bottlenecks. In the first quarter, the non-oil profit margin increased by 15.3% year-on-year.

同时，公司抢抓线上营销新机遇，布局抖音直播赛道，启动“秦缘杯”直播竞赛，实现线上线下同频共振。

Meanwhile, the company seized the new opportunities in online marketing, entered the field of Douyin live streaming, launched the "Qin Yuan Cup" live streaming competition, and achieved synchronous resonance between online and offline operations.

油气并举拓赛道，激活转型新动能。公司深化“油气并举”战略，依托“三级资源保障体系”与“三纵三横”骨干路网，推动终端从点状覆盖向集群协同跃升。

Expand the business through both oil and gas, and activate new momentum for transformation. The company has deepened its "oil and gas dual focus" strategy, relying on the "three-level resource guarantee system" and the "three longitudinal and three lateral" backbone road network, to drive the terminal market from point-based coverage to cluster collaboration.

对全省LNG站点开展“一站一策”动态分析，精准匹配定价策略与资源调配，推动量效同步增长；深化加管3.0系统LNG效益分析模块应用，实现价格半小时快速响应、物流成本精细管控，一季度天然气销量同比翻番，汉中、榆林等分公司天然气销量同比增幅分别达232.9%、196%。

Carried out "one site, one strategy" dynamic analysis for all LNG stations in the province, precisely matching pricing strategies and resource allocation, promoting simultaneous growth in quantity and effectiveness; Deepened the application of the LNG benefit analysis module in the Add Management 3.0 system, achieving rapid price response within half an hour and precise control of logistics costs. In the first quarter, natural gas sales volume increased by double compared to the previous year, and the sales volume of natural gas in companies such as Hanzhong and Yulin increased by 232.9% and 196% respectively compared to the previous year.